[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pcsa.cz\/proc-vyrobci-kiimatizaci-rikaji-porucime-zime-horku\/#Article","mainEntityOfPage":"https:\/\/www.pcsa.cz\/proc-vyrobci-kiimatizaci-rikaji-porucime-zime-horku\/","headline":"Pro\u010d v\u00fdrobci kiimatizac\u00ed \u0159\u00edkaj\u00ed „poru\u010d\u00edme zim\u011b, horku“?","name":"Pro\u010d v\u00fdrobci kiimatizac\u00ed \u0159\u00edkaj\u00ed „poru\u010d\u00edme zim\u011b, horku“?","description":"V dne\u0161n\u00ed dob\u011b si st\u00e1le v\u00edce lid\u00ed po\u0159izuje do domu \u010di bytu klimatizaci. D\u016fvod je pom\u011brn\u011b jednoduch\u00fd \u2013 glob\u00e1ln\u00ed zm\u011bny … ","datePublished":"2026-02-12","dateModified":"2026-02-12","author":{"@type":"Person","@id":"https:\/\/www.pcsa.cz\/author\/#Person","name":"","url":"https:\/\/www.pcsa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pcsa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pcsa.cz\/wp-content\/uploads\/klimatizace5_6.png","url":"https:\/\/www.pcsa.cz\/wp-content\/uploads\/klimatizace5_6.png","height":0,"width":0},"url":"https:\/\/www.pcsa.cz\/proc-vyrobci-kiimatizaci-rikaji-porucime-zime-horku\/","about":["N\u00e1kupy"],"wordCount":425,"articleBody":"         V dne\u0161n\u00ed dob\u011b si st\u00e1le v\u00edce lid\u00ed po\u0159izuje do domu \u010di bytu klimatizaci. D\u016fvod je pom\u011brn\u011b jednoduch\u00fd \u2013 glob\u00e1ln\u00ed zm\u011bny klimatu p\u0159in\u00e1\u0161\u00ed extr\u00e9mn\u011bj\u0161\u00ed po\u010das\u00ed, zvl\u00e1\u0161t\u011b v l\u00e9t\u011b. Zat\u00edmco d\u0159\u00edve bylo skute\u010dn\u011b tropick\u00fdch dn\u00ed jen p\u00e1r do roka, v posledn\u00edch letech jich je st\u00e1le v\u00edce. A je jasn\u00e9, \u017ee lid\u00e9, by\u0165 jsme druh z tropick\u00fdch savan, se p\u0159ed n\u00edm chceme ochr\u00e1nit. Jist\u011b, den nebo dva jsme ochotni to vydr\u017eet, av\u0161ak kdy\u017e tato tropick\u00e1 vedra trvaj\u00ed po n\u011bkolik t\u00fddn\u016f, u\u017e toho je p\u0159eci jen i na n\u00e1s moc. Je pak jasn\u00e9, \u017ee lid\u00e9 cht\u011bj\u00ed, aby jim alespo\u0148 doma bylo p\u0159\u00edjemn\u011b, zvl\u00e1\u0161t\u011b pr\u00e1v\u011b v hork\u00fdch letn\u00edch dnech. V n\u011bkter\u00fdch p\u0159\u00edpadech je to dokonce nezbytn\u00e9, nap\u0159\u00edklad u lid\u00ed star\u00fdch nebo se srde\u010dn\u00edmi probl\u00e9my, p\u0159\u00edpadn\u011b nemocn\u00fdch. U nich je komfortn\u00ed teplota zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e1, nebo\u0165 p\u0159\u00edli\u0161n\u00e9 dlouhodob\u00e9 vedro by mohlo zp\u016fsobit i jejich smrt \u2013 a to nikdo z n\u00e1s nechce.Nen\u00ed tedy divu, \u017ee spole\u010dnost\u00ed, kter\u00e9 prod\u00e1vaj\u00ed klimatizace, je na na\u0161em trhu pom\u011brn\u011b dost. A mnoh\u00e9 z nich vyu\u017e\u00edvaj\u00ed k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f nejr\u016fzn\u011bj\u0161\u00ed slogany. Jedn\u00edm z nich je i \u201eporu\u010d\u00edme zim\u011b, horku Saidl chlazen\u00ed\u201c. To se m\u016f\u017ee zd\u00e1t jako podivn\u00fd slogan, av\u0161ak zde je nutn\u00e9 si uv\u011bdomit, co v n\u00e1s m\u00e1 vlastn\u011b evokovat.V prvn\u00ed \u0159ad\u011b jde o to, abychom m\u011bli pocit, \u017ee m\u00e1me nad teplotou absolutn\u00ed vl\u00e1du. Jist\u011b, sice to budeme podv\u011bdom\u011b vztahovat i na tu venkovn\u00ed, by\u0165 slogan s\u00e1m nic takov\u00e9ho netvrd\u00ed. Av\u0161ak takto zkr\u00e1tka pracuje n\u00e1\u0161 mozek \u2013 kdy\u017e sly\u0161\u00edme \u201eporu\u010d\u00edme\u201c, vytane n\u00e1m na mysli absolutn\u00ed nadvl\u00e1da, a\u0165 u\u017e chceme nebo ne. To n\u00e1m mimo jin\u00e9 dod\u00e1 pocit, \u017ee teplotu sami kontrolujeme a ovl\u00e1d\u00e1me, co\u017e je dal\u0161\u00ed z pom\u011brn\u011b \u00fa\u010dinn\u00fdch psychologick\u00fdch trik\u016f. Jist\u011b, u klimatizace tomu tak m\u016f\u017ee v jist\u00e9m smyslu b\u00fdt, nebo\u0165 si nastavujeme teplotu, jakou v dan\u00e9 m\u00edstnosti chceme. To je v\u0161ak jednou ze z\u00e1kladn\u00edch funkc\u00ed tohoto za\u0159\u00edzen\u00ed, a d\u016fvod, pro\u010d si jej vlastn\u011b kupujeme. Proto bychom se nem\u011bli nech\u00e1vat l\u00e1kat slogany, n\u00fdbr\u017e v\u00fdsledky dan\u00e9 firmy. V\u00fdsledek pak bude podstatn\u011b lep\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  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